Live for Liv

Live for Liv

Wrap yourself in warmth, hope and purpose with a 'Live for Liv' scarf, created in honour of Olivia “Liv” – a brave young woman who inspired all who knew her.

Olivia Addison was a vibrant, caring, generous, loving, sparkling 21 year old full of dreams and aspirations with a view to change the world. Her dream was to raise $50,000 to help our Foundation continue our quest to find a cure for Brain Cancer so that others might not suffer the fate she did.

Her family, devastated by the unimaginable grief of losing the light of their world, vowed to keep Olivia’s dream alive and went about designing, producing and selling fashion scarves under the “Live for Liv” brand.

This is much more than a scarf. It’s a special gift that saves lives, inspires and wraps you in love. It has the softness, beauty and light of Olivia within its threads.

Liv’s parents, Roger and Jenny, brother, Lewis and his daughter Hallie, Liv’s aunts Susan and Vicki, cousin Amber, and grandmother Margaret all work tirelessly each year to honour Liv’s memory — wrapping thousands of scarves to raise funds for brain cancer research through the Mark Hughes Foundation.

Their commitment is driven by love, heartbreak, and hope — after tragically losing Olivia to brain cancer far too young. Through their determination, they’re turning grief into action and helping create change for other families walking this devastating road.

In loving memory and the spirit of Olivia Caitlin Addison.

Click here to read Olivia’s story in the words of her mum, Jenny.

Purchase A Scarf

Donate today & help beat brain cancer

Brain cancer is the leading cause of cancer death in children, and adults aged under 40 in Australia, yet alarmingly very little is known about brain cancer, its causes or how it is treated.

That’s why we need your help. Every dollar helps in the fight against brain cancer. Your donation will go towards vital research to improve patient treatments and, hopefully, find a cure one day.

All donations of $2 or more are tax deductible.

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Donate today, help beat brain cancer